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Digital NIE
A Guide to Using E-Editions
with NIE Programs
The following is a summary of the Digital NIE
report prepared by the Newspaper Association of America
Foundation in 2007. Most of the paragraphs below are verbatim excerpts
from the report.
Digital NIE means the delivery of a Newspaper in
Education program by electronic means.
This may include an electronic edition
(e-edition) of the newspaper, downloadable teacher guides,
interactive teacher training, and access to archives and digital
libraries of newspapers and other organizations.
With the recent increase in the number of
newspapers publishing e-editions, some teachers say they want a mix of printed copies
and e-editions of the newspaper delivered to their classrooms.
Others may only want the e-edition.
Therefore, publishers may be coming to the realization that
growing future readers is more important than counting current
net paid circulation for e-editions.
Guidelines from the Audit Bureau of
Circulations can help any newspaper - even those not audited by
ABC - to develop a credible e-edition that is as attractive to
consumers, advertisers and others as the traditional print
product.
It is noted in the ABC's
Electronic Editions Guidebook that a newspaper
may offer free access to the e-edition to any subscriber as long
as only one copy is counted as paid. For example, a classroom receiving
printed copies could be given access to the same number of e-editions at no cost,
but those (e-edition) copies would not count as an additional paid-circulation
newspaper.
ABC has very specific rules about sponsorship of
classroom sets of newspapers, whether they are delivered
electronically or in print.
Funds donated to the NIE program must be freely given with
nothing expected in return. The NIE program may, however, run a
"thank-you" ad in the newspaper that lists the business, its address and a URL.
With both websites and e-editions, there is an
opportunity for the URL in a thank-you ad to be a hyperlink.
Check with ABC prior to instituting that practice, however.
In general, there are very few differences
between ABC rules for print editions and e-editions.
Download the
full report ... a PDF file.
Click here for a spreadsheet that illustrates
the financial benefits of adding the e-edition of newspapers to
the NIE program.
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