NJNN New Jersey News Network - Why Advertise in Newspapers?

Why Advertise in Newspapers?

Newspapers Deliver New Jersey
To aid in the understanding of media use and consumer habits of New Jerseyans, the New Jersey Press Association commissioned Belden Associates to conduct a statewide media study. This study showed that New Jersey's consumers are extremely active and newspapers are clearly the most effective way of reaching them.

Click Here to request a printed version of the research booklet

Study Highlights

*Unparalleled Reach*	Newspapers deliver 8 in 10 NJ adults in an average week.
Credible & Reliable	66% of NJ adults say newspapers have the most believable advertising.
*Local Impact*	71% of NJ adults prefer newspapers for local news.
Newspaper Advertising Delivers	73% of NJ adults rely on newspapers for local shopping information.
*Newspaper Ads Drive Sales*	More than 1.2 million NJ adults made a purchase in the past week because of a newspaper ad.
*Websites Increase Reach*	Over 1 million NJ adults visited a newspaper website yesterday.

Read NJPA Press Release

Click for Daily Newspaper Readership in NJ

Click for Community Weekly Readership in NJ

Source: 2006 New Jersey Statewide Market Study, Conducted by Belden Associates.

For more information, please contact Brian Critchley, NJNN Marketing/Research Manager, at 609-406-0600, ext. 18.

New Jersey Newspaper Network is the advertising and marketing arm of the New Jersey Press Association. Its purposes are to champion the vitality and validity of New Jersey newspapers and the New Jersey market, to develop new revenue opportunities for NJPA and its member newspapers, to provide clients with a seamless, flexible way of placing advertising in New Jersey newspapers, based on their specific objectives, and to exceed clients’ expectations by providing personalized, professional service and in-depth New Jersey market information.

New Jersey Newspaper Network
840 Bear Tavern Road, Suite 305
West Trenton, NJ 08628-1019
609-406-0600 / fax 609-406-0399