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Planning Tools
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Leave
the work to us!
The next time you're
planning an advertising buy, call the newspaper professionals at NJNN.
The tools listed below are offered free of charge to our clients and can
easily save you time and money while maximizing the effectiveness of
your plan.
Ethnic
Newspapers
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NJNN strives to be the preeminent
source for accurate information on the hundreds of ethnically-targeted
newspapers distributed within New Jersey. Rates, circulation, and material
specifications are available for newspapers that reach New Jersey's diverse
population:
African-American,
Chinese, Indian, Korean, Hispanic, Italian, Irish, Polish,
Arab-American, and many more! |
Specialty Publications
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The Media Specialists at NJNN are
experts at locating special publications that target exactly the niche market
for your business. NJNN tracks rates, circulation, and editorial calendars for
various publications that primarily reach:
Parents, Seniors,
Upscale Consumers, Religious Affiliations (including Catholic
and Jewish newspapers), Women, College Students, Business
Professionals, and many more! |
Newspaper Special Sections
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In addition to ethnic and
specialty publications circulating within New Jersey, NJNN tracks our
member newspapers' special
sections calendars. We can easily provide a list of the state's upcoming
arts, education, holiday, real estate, business, or
health sections by newspaper, county, or category.
These sections can
be a cost-effective way to reach thousands of readers with a
particular interest and generally have a longer shelf-life than
main news sections - adding extra value to your ad!
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Geographic Targeting
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Whether you're
looking to blanket the entire state or target a smaller region,
NJNN can provide accurate circulation data for daily and
non-daily community newspapers for any geographic target.
Targets include:
Zip Code,
Municipality, County, NJ State Legislative District, US
Congressional District, or DMA |
Research & Reporting
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NJNN subscribes to both
PCensus and
Scarborough Research software and can assist in research that answers
an array of questions from population demographics to media usage and consumer
habits.
When these
research tools are used in partnership with our
Newspaper Circulation Database,
NJNN is able to provide detailed reports to help our clients
make educated decisions about their advertising plans.
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Pre-Printed Inserts
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NJNN can also assist with
inserting pre-printed advertisements, circulars, or brochures into many of the
state's newspapers. The procedures for placing pre-printed inserts vary widely
among individual newspapers, but NJNN can provide one
comprehensive plan for insertion that includes cost estimates,
specifications, schedules, and delivery instructions.
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Nationwide Placements
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Through a network of state and
regional press associations operating nationwide, NJNN is also able to provide
placement assistance with newspapers across the country.
Even if your buy
includes newspapers outside the state, our
"One Order. One Bill. One Check." motto still
applies. You can still leave all of the details to us!
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For more information on
NJNN's Planning Tools, call your Account Representative at (609) 406-0600 or
email
Amy C. Lear, NJNN Director.
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